What You Need to Hear.
Not What You Want to Hear.
Weekly insights for founders, CXOs, and investors who want to know what's actually broken, not just what looks good on a dashboard. Pattern recognition from hundreds of companies. The hard truth, delivered with care.
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The Hard Truth
What no one else is telling you about your customer reality, your board readiness, and the gap between your metrics and what's actually happening. I don't write around the problem.
Pattern Recognition
What I've seen across hundreds of companies: the signals that predict whether you're scaling or stalling. I'd rather you recognize the pattern now than pay for it in six months..
Clarity, Fast
One tech CEO told me I make things make sense fast. That's the goal. Insights you can act on this week, not frameworks you'll file away and forget.
Recent Topics
Why your retention metrics won't survive investor diligence
The pattern behind growth stalls at $50M ARR
What boards actually want to hear about customer strategy
The signal that tells me a VP promotion was too fast
When "more effort" is the wrong answer
"Ellie has a unique ability to help think through the first principles of the customer journey and build around those, instead of simply following industry norms. This approach is incredibly valuable for shaping a strong and effective customer success organization."
— Prukalpa Sankar, Founder & Co-CEO, Atlan
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4.2% engagement rate (2x industry average)
Content that led to 3 speaking invitations
7,000+ LinkedIn community 4.2% engagement rate (2x industry average) Content that led to 3 speaking invitations
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For leaders who'd rather know what's actually wrong with their customer strategy, and what to fix first, before the board asks.