Why I See What Others Miss
Most advisors see one company at a time. I've seen hundreds. After operating through two IPOs, I spent 3+ years at Insight Partners diagnosing the retention and growth patterns across hundreds of growth-stage B2B SaaS companies in growth and downturn: the blockers that quietly determine whether companies scale or stall.
Operators see their business from inside. Investors see patterns across portfolios. I move between both perspectives, translating what boards need to hear into language operators can execute, and what frontline teams are seeing into intelligence investors can act on.
The companies that navigate high-stakes moments well have one thing in common: someone in the room who tells them what they need to hear, clearly enough to drive action instead of defensiveness. That's what I do. One CEO put it simply: "Ellie will tell you, even if it's not what you want to hear."
"Ellie's steadfast pursuit of excellence has had a profound impact on my team and leadership. Her support gave us clarity, confidence, and a higher bar for success, all delivered with a generosity of spirit that is rare in this world."
— Jim Turner, Chief Operating Officer, Exclaimer
Why I Built CSuiteCX
The pattern kept repeating across hundreds of companies. Teams committed resources to the wrong problem because they didn't have time to diagnose correctly. Retention metrics that looked solid internally collapsed under investor scrutiny. Operators delivering results boards couldn't see, and boards asking questions operators couldn't answer.
I built this practice to close that gap. Diagnostic clarity before resources lock in. Translation between what operators know and what investors need to hear.
What You Get
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
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Most companies spend months building the wrong solution because they skipped diagnosis. You get compressed time to clarity. The pattern recognition from hundreds of companies applied to your specific context. Weeks of diagnostic work saves you six months of expensive pivots.
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I tell you what you need to hear, clearly enough to drive action instead of defensiveness. You don't get hedged recommendations or both-sides analysis. You get direct guidance on what to do, backed by seeing this pattern play out hundreds of times.
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Hard truths delivered in ways that create action, not defensiveness. Clear guidance on what to do next, based on hundreds of companies at your stage. And if I'm not the right fit, I'll tell you.
The Background
Engineering degree → $40M territory at Texas Instruments → Two IPOs (Coupa, Smartsheet) → Enterprise transformation at Concur/SAP → VP, Sales & Customer Success Excellence at Insight Partners → Founder, CSuiteCX
Creator of the AIM Framework (Alignment, Impact, Moment).
7,000+ LinkedIn community
OPEXEngine
Insight Partners ScaleUp Series
7,000+ LinkedIn community OPEXEngine Insight Partners ScaleUp Series
Where I’ve Led, Advised, or Spoken
"Ellie becomes a trusted confidante, giving our leadership team and me confidence we are moving in the right direction."
— Pablo Dominguez, Operating Partner, Insight Partners
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Ready to Talk?
We'll discuss what you're navigating and whether this is a fit.